2024 TARGET HOLIDAY PACKAGING

OBJECTIVE

Create a holiday packaging design for a set of gifts sold exclusively at Target. The theme was “Bee Merry” and needed to inspire holiday joy and collectibility.

BURT’S BEES

OUTCOME

I created a set of illustrations showing bees doing activities people typically do around the holidays. The focus was on the importance of community and being with the people you love around the holiday season.

SHEKEEPER COLLECTION

Two gifts within the line up focused on the Burt’s Bees Shekeeper program - a program that supports women-led communities and responsible sourcing. The graphics for these gifts needed to stand out and tell the Shekeeper story, while feeling cohesive within the full set.

INSTORE EXECUTION