LIP COLOR REDESIGN
BURT’S BEES
OBJECTIVE
Redesign the Burt’s Bees Lip Shimmer and Tinted Lip Balm packaging. These two lip color products were outdated and inconsistent. The ask was to update the lip shimmer labels to be more premium, modern, and clearly communicate the tint of the product.
OUTCOME
The updated design uses a full color background with white type to clearly communicate the shade color and ease the consumer’s shopping experience. The updated graphics are consistent and modern.
BEFORE
AFTER
